Digital marketing tactics help your company market products and services online. Done correctly, you will see a higher conversion and sales. There are several different strategies you can combine to get the best results.
Search Engine Marketing
Search Engine Marketing, or SEM, is a form of digital marketing that can increase your search engine results through paid advertising. Pay-per-click ads on Google or Bing are the most common.
Paid search engine marketing gets your manufacturing business in front of customers looking for your products. By using appropriate keywords in creating the ads, your target audience will find you easier.
Google Ads grab customer attention through ad placement. Additionally, you can choose to display search ads, in-app mobile ads, display ads, or YouTube video ads depending on your business needs and your target customer base.
Creating Google Ads can be difficult. If you’re a beginner at creating ads on Google, you will benefit from hiring someone with experience to create the ads that will get you noticed by your target customers.
Content is king. The connective string links paid advertising and inbound marketing efforts to your website. Therefore, you must keep your content relative, consistent, and valuable to make it worthwhile for visitors to read your website.
Content created for your website should answer questions that your customers have. So, while some of your posts may be timely and address new products or announcements, most posts on your website should be evergreen.
Website content should be mobile device compatible. Smartphones make up around 50% of all global devices, and many consumers begin their searches on their phones or tablet. Therefore, your content should display appropriately.
Social Media Marketing
Social media marketing is another digital marketing tactic manufacturers can use to help bring in new customers. Social media requires regular posting to the platform of your choice. However, it is a great way to interact with your customers.
Not all social media platforms work for every business. You need to pick a platform, or platforms, where your audience hangs out anyway. For example, Linked In is an excellent place to start for business-to-business marketing. Facebook is another platform to reach out to customers. However, platforms like Pinterest might not be the best choice for industrial businesses.
While creating new content for your social media accounts is necessary, don’t forget about curating content. Doing so can help prove your expertise. As a bonus, those you curate from will likely reciprocate by sharing some of your content.
Email marketing remains one of the most affordable digital marketing strategies. It can help you generate more leads and increase your conversion and sales rates. Most email services, such as Constant Contact, offer a low monthly fee to help you send messages. In addition, mail Chimp offers a free platform.
You can combine email marketing with other marketing methods. For example, you can add share icons to your newsletter to allow you to share the content with friends and family easily. You can also offer referral rewards.
Marketing automation is essential in digital marketing. It helps keep your marketing efforts going while you work on other things. According to a study by RazorSocial’s Ian Cleary, companies that adopt marketing automation see a revenue boost between 30 and 49%.
To effectively automate your marketing, you should use a CRM platform that contains all contact information. In addition, a CRM platform with marketing integration allows you to set up all your digital marketing tactics in one place.
Combining Digital Marketing Tactics
Each digital marketing tactic works well on its own. However, use them in conjunction to get the most significant benefit from your digital marketing strategy. For example, you will reach more customers by creating the best content, publishing on social media, and sending a monthly newsletter.
If you are an industrial company needing assistance with digital marketing, contact us today. Our experienced team can help you create a strategy to promote your business.