SEO remains a gray area for many manufacturing companies. As time passes, new practices of SEO emerge, while others fade. There is no doubt that SEO is a complicated process for beginners, but it’s still an essential marketing aspect for manufacturers.
What is SEO?
Search Engine Optimization (SEO) is how search engines like Google, use an algorithm to determine the results of the user’s search. Companies focus time and money on SEO to get their website to the top of the search results. The main goal of SEO is to get search engines to crawl your website and, as a result, gain you traffic and conversions. SEO consists of key factors such as content, usability, and domain authority. It can take a while to perfect a strategy that works, and it doesn’t help that Google is constantly updating its SEO algorithm. That’s why it’s ideal for manufacturers to begin implementing SEO in their marketing plans now.
SEO For Manufacturers
It’s no secret that SEO is the most effective way to reach buyers. Millions of people use Google to search every day, and manufacturing industry professionals are no exception. As technology becomes the norm for all age groups, industry engineers and purchasers turn to the Internet to obtain information about products they are considering purchasing. A good SEO strategy will rank you on page one of their search results.
SEO Tips for Manufacturers
Having an effective keyword research strategy will save you time and money. Tools such as Ahrefs and Semrush can be very helpful when performing keyword research. When finding new keywords to target, it is important to identify things like Domain Rating and Keyword Difficulty. Long-tail keywords are more attainable in organic SEO and cheaper if you’re running PPC campaigns, so learning how to use them can be a benefit. Basic keyword phrases can be very competitive, so using long-tail keywords can be advantageous. A long-tail keyword is also useful because you can make it specific to an audience or location. Analytics are critical to understanding user behavior on your website. Using tools like Google Analytics and Google Search Console will make your SEO efforts more effective
An optimized website is crucial to your success in SEO. It is just as important to optimize your website for mobile, just as you do for desktop. The Google algorithm takes into consideration your website’s optimization, so if it’s not up to date, it will not rank as well. 404 errors can create a negative experience for visitors and impede search engine crawling, so fixing broken links and redirects is crucial. The number of 404 errors on your website will hurt your Google ranking as Google wants a properly maintained site. It’s also important to make sure your website is user-friendly with fast loading speeds on all pages.
Having quality content that is relevant to what buyers in your industry are looking for will increase conversions to your website. Your website will be crawled by Google if the content on your site answers the search intent. Creating content should be based on the keywords that you identified through keyword research. Increasing quality content will also increase the number of backlinks to your website.
How To Get Started in SEO For Manufacturers
Although you now know the basics of SEO, extensive research and practice are still required before you can start applying it to your website. This can be done independently, but it requires time and effort. SEO strategies can take months or even years to perfect, which is why we wanted to help manufacturers break into the marketplace by offering a free SEO audit. Contact us today to get started.